It also examines the role of push and pull strategies in a single industry, thus drawing the reader to. According to latest reports, the india research centre irc of the harvard business school hbs has decided to include paytm as a case study. Indias ewallet firm, paytm s business model has been included as a case study by the india research center of the harvard business school. Introduction paytm pay through mobile paytm is an indian ecommerce payment system and digital wallet company. Paytm, india a success story case study by harvard. Paytm building a payments network case study solution and.
Building a payments network harvard business school. Paytm was founded as prepaid mobile recharge website. Paytm case study to be taught at harvard university. Paytm announced that it has been included as a case study by the india research center of the harvard business school. The research includes the historic details and current scenario of paytm.
Paytm founded in 2010, paytm started as a prepaid mobile recharge website. Paytm building a payments network case study help case. Paytm which now has 3 million merchants and over 185 million registered wallet users has been included in the harvard business school. By january 2017, paytm, a mobile payments company that started in 2010, became indias largest. Vivek bindra is talking about paytm and how it became indias no. Paytms business model becomes case study at harvard. In most courses studied at harvard business schools, students are provided with a case study. Download free case studies free case study documents. By january 2017, paytm, a mobile payments company that started in 2010, became. The present study tries to study the usage of paytm by smartphone users.
Started in 2010 and has recieved the funding of 1511 crores in three rounds. Popular indian ewallet, paytm has become a case study at the indian research center of the prestigious harvard business school. Case study on paytm paythroughmobile revolution in india paytmis one of the fastest growing indianecommerceshoppingwebsite. Paytm s story now a case study at harvard the journey of digital wallet paytm from being a recharge platform to a payments bank is the topic of a case study published by india research centre of. Building a payments network delves on the companys offline expansion, the proliferation of walletbased payments, its adoption of various. Apart from this, the study also attempt to find out the various. From mobile recharge platform to a payments bank to paytm mallmarketplace became a case study at harvard. In this case study we have made an attempt to cover the marketing and. Pdf building sustainability through people capability. Paytm becomes a case study at harvard business school. However, the genesis of the story is interesting where in both cases they have come back from behind and have differentiated intelligently and marketed innovative to reach where they are.
Recognising paytms efforts, the prestigious harvard business school hbs has included its story from being a recharge platform to a payments bank as a case study. Paytm now a case study at harvard business school mensxp. Indias largest online mba management project download for students and professionals. Indian research centre irc of harvard business school hbs has recently published a case. Ghuman et al 2016 is a case study on epayment giants. The study focuses on paytm s journey from being an online recharge platform to building indias largest mobile payments platform, it said. The case study, titled paytm building a payments network, will be used for educational purposes within and outside the harvard university. Paytm, as its abbreviation states, pay through mobile was launched in 2010 by one97 communications as a prepaid mobile and dth recharge company. Heuristic analysis of growth of paytm semantic scholar. Where can i get access to harvard business school case. Paytm s story now a case study at harvard the journey of digital wallet paytm from being a recharge platform to a payments bank is the topic of a case study. Read more about paytm s journey now a case study at harvard on business standard. Pdf strategy structure which was offered by our indian government are towards innovation are make in india, startup india and skill india.
Online walletmajor paytm s journey would be part of a documented case study at the india research center, harvard business school, the company said. Pdf a study on paytm services in promoting cashless. Paytm s journey from being an online recharges platform to building indias largest mobile payments platform has been selected as a case study by the india research centre of the harvard business school, the ewallet company said on monday. The journey of paytm from being a recharge platform to a payments bank became the topic of a case study published by harvard business school last year. Butthis is not the paytmwas exactly when it was foundedin2010. August 2010, it is the consumer brand of parent one97.
Paytms journey now a case study at harvard business. Earlier, harvard had included flipkarts strategy of branching ekart as a separate business. Currently its business is not only limited to recharge but has expanded as online payment platform including mobile recharges, utility bill payment, wallet payment and wallet to wallet and wallet to bank transfers for many leading internet based companies like. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other business and management topics. Case studies written by professors at hbs and other leading business programs worldwide, focusing on realworld problems and decisions companies face. A case study on paytm users behaviour in salem city, tamilnadu r.
Hbs case selections get the perspectives and context you need to solve your toughest work problems with these immersive sets of realworld scenarios from harvard business school. Tadse institute of management development and research. Paytm s journey from starting off as a recharge platform to a payments bank is now a case study published by the india research centre irc of harvard business school. Building a payments network will be available for teaching purposes within and outside harvard. Major hbr cases concerns on a whole industry, a whole organization or some part of organization. To correlate usage level of paytm with their competitors in pre and post demonetization. Harvard business school publishes case studies to teach its students, and sells the case studies to people who are willing to pay big bucks for it. By january 2017, paytm, a mobile payments company that started in 2010, became indias largest mobile payments platform with over 142 million users an. Ebay china stanford graduate school of business apr 2010. You can, however, access the 1mby1m case studies a few different ways online.
Hbr s fictionalized case studies present dilemmas faced by leaders in real companies and offer solutions from experts. Irc has supported most of the case studies and hbs research projects focused on business in south asian region. Paytm that are employing diametrically opposite strategies in order to scale up their ventues. Indias paytm journey now a case study at harvard indus.
According to an article published by economic times, paytm s success story has become a case study at harvard university. Paytm s story now a case study at harvard esablished in 2006, mumbaibased irc supports its faculty with research in emerging trends in the region. This one is based on the hbs case study compensation and performance. The case study poseses a strategic question that in the emerging internet based service provision industry, whether it is a better strategy to develop a unique positioning on the basis of.
Paytms story now a case study at harvard the economic times. Patty today is a market leader in both recharges and mobile wallets. The business model and progress of paytm will become the part of the curriculum at the research center. However, paytm s is one of the few indiacentric case studies in harvard s curriculum. Paytm is an indian payment and commerce company based out of delhi ncr, india. Harvard business school to teach students paytms business. Press question mark to learn the rest of the keyboard shortcuts. Paytms growth story now becomes a case study at harvard. How to write a cover letter for a hospitality internship standard font size for application letter. New delhi paytm s journey from being an online recharges platform to building indias largest mobile payments platform has been selected as a case study by the india research centre of the harvard business school, the ewallet company said on monday. Hackers are well educated and might keep track of each and each piece of knowled.
Founded in 2010, paytm started as a prepaid mobile recharge website. Buy books, tools, case studies, and articles on leadership, strategy, innovation, and other. Paytm, the widely popular digital payments platform has now become a global topic of interest and study. The case study will present the magnanimous impact paytm has had on the digital payment ecosystem in india.
Paytm, journey from mobile recharge to ecommerce market. When paytms success story became a case study at harvard. Building a payments network harvard business publishing. Paytm s journey from being an online recharges platform to building indias largest mobile payments platform has been selected as a case study by the india research centre of the harvard. Two of the other more popular harvard case studies from india is the story of the mumbai dabbawalas and the akshay patra pdf midday meal scheme. Paytms case study selected by the india research centre. It was founded by vijay shekhar sharma in august 2010 and is based out of noida sez, india. Paytm is a brand and a indian payment system cum digital wallet. Ironically though, sharma was destined for harvard in one way or another. The study will focus on paytm s journey from being an online recharges platform. A case study on paytm users behaviour in salem city.